Our Team
Meet our dream team of specialists, wordsmiths & creatives.
Lizanne Vos
Founder & CEO
Lizanne is the brains behind Xpotential – the marketing company she initiated in 2019 to converge all her giftings, experience, and training into one perfect X.
After obtaining her BCom (Law) degree from the University of Pretoria, she joined Truworths – one of South Africa’s leading fashion retailers – and in time became the group’s Head of Marketing. 11 years later, she ventured out on her own, starting a business that specialises in the marketing and advertising of the property industry. Mustard Seed Marketing comprised a client base of over 80 shopping centres with a staff complement of over 100 employees. Whilst running her award-winning marketing agency, she was also asked to serve as a Director on the Board of South African Shopping Centres for two years.
After 14 years of building up her business, she sold it to pursue her passion for corporate development of individuals and the identification of growth opportunities within the retail sector. A Retail Academy, focusing on upskilling youth in previously disadvantaged communities, was born. A beautiful intervention within the hospitality industry, led to yet another start-up advertising agency, Xpotential.
Chris Truter
Business Manager
A mechanical engineer by trade, Chris has quite the business portfolio – with experience ranging from plant engineering, operational and technical aspects of the transport and risk management industry, to business management and corporate governance. He is our primo problem solver, implementing smooth-sailing systems and being a fixer by nature.
Lize Louw
Regional Marketing Manager
Lize graduated from the University of Stellenbosch and taught for 19 years. Her passion for marketing started when she was appointed as the Marketing Officer for Oakdale Agricultural High School in Riversdale – and she hasn’t looked back since. She has a love for people and an unequalled ability to keep track of all important details, making her the ideal support to all Marketing Managers on site and the perfect link between strategy and execution.
Natasha Marais
Studio Manager
Bringing her background in agency design and her experience as a business owner to bear, Natasha is uniquely skilled to run the Xpotential studio. Her ability to develop strategic systems has enabled Xpotential to work seamlessly within the new hybrid working environment resulting from the Covid19 lockdowns.
Karla Louw
Studio & Admin Coordinator
With a National Diploma in Office Management, Karla has almost 30 years’ experience in systems and administration across a broad range of segments ranging from legal to property and marketing. Her primary role within the Xpotential team is to assist with the management and administration of a growing studio.
Lourensia Parr
Account Executive: Hospitality
Lourensia completed her Diploma in Hospitality Management through the International Hotel School, in 2005. After 21 years working in the luxury Hospitality sector in events management and marketing, she uniquely contributes her hands-on expertise to our team’s growing Hospitality Clients. She describes herself as a ‘loyal heart’ with a passion for working in team and may we add a hard worker. She is a true creative at heart and loves seeing conceptual projects come to life. Her keen eye for detail ensures that i’s are dotted and t’s crossed at all times.
Minnin du Preez
Regional Marketing Manager
Minnin comes with a distinguished background in marketing for leading luxury brands and extensive experience with international shopping centres across Europe and the Gulf States, bringing a wealth of expertise in marketing, retail, sales, budgeting, and strategy. As the Regional Marketing Manager in Cape Town, she has successfully collaborated with high-profile clients, spearheaded the curation of a beautifully acclaimed cookbook, and played an integral role in corporate social investment projects. Her dynamic approach and commitment to excellence continue to drive impactful results in every endeavour within Xpotential.
Simone Chiavistello
Marketing Manager, The Constantia Village
Simone has a BA in Theatre and English from UCT and a postgraduate qualification in Journalism from the London School of Journalism in the UK. Over the years she has worked in various media contexts including radio presenting and the marketing of iconic entertainment events. She brings her considerable PR, writing and digital skills to her position as Marketing Manager at The Constantia Village (Growthpoint).
Liezel Peters
Marketing Manager, Gardens & Howard Centres
Liezel brings her background in Events Management to her position as marketing manager of the Howard Centre in Pinelands and the Gardens Centre in Gardens, Cape Town. Although she excels in the sales side of marketing she especially loves the creative elements and enjoys nothing better than seeing an idea come to life. These skills, along with her strong interpersonal skills, make her a great Xpotential fit.
Amy-Lee Cupido
Marketing Manager Paarl Mall
Amy-Lee is an energetic and passionate retail enthusiast who thrives on connecting with people. With a love for teamwork and a knack for bringing creative ideas to life, she’s always ready to support and inspire those around her. Known for her helpful nature and endless drive, Amy-Lee’s creativity fuels her work, constantly finding fresh ways to engage customers and elevate brand experiences. Her genuine passion for retail and vibrant personality make her a natural fit for Xpotential.
Graeme Wheeler
Marketing Coordinator Paarl Mall
Graeme is a retail veteran with 18 years of industry experience under his belt. He brings a unique combination of talents to the XP team—a passion for visual communication, a knack for creative solutions and 14 years of high-level photographic sales expertise. With his vibrant personality, can-do attitude and keen attention to detail, Graeme is the perfect Xpotential fit for his marketing role.
Michaela Doubell
Marketing Coordinator, Gardens & Howard Centres
Michaela Doubell is a skilled Marketing Coordinator with a robust background in image consulting and social media marketing. Driven by a passion for achieving results, she applies her creativity and expertise to make significant contributions to xPotential. As a dynamic young professional, Michaela brings energy, determination, and a strong collaborative spirit to every project, consistently striving to enhance the team’s success.
Olivia Cammell
Marketing Coordinator
A recent Stellenbosch University graduate with a BA in Humanities (English, Philosophy, History), Olivia Cammell brings creativity and expertise to her role as Marketing Coordinator. She holds a Higher Certificate in Creating Digital Content (Red & Yellow) and a Level 5 TEFL qualification, with experience in copywriting, design, social media, and digital campaigns. Olivia assists Minnin in managing an extensive and diverse portfolio, delivering impactful and engaging marketing solutions.
Gill D’Achada
Creative Director
Gill served alongside Lizanne at Mustard Seed Marketing where she was the company’s Creative Director. Together with the creative team, Gill helped establish a whole new elevated outlook for retail advertising in South Africa. She later started Salt Branding, her own boutique agency, before rejoining Lizanne in the exciting Xpotential endeavour.
Brittney Moolman
Art Director
Brittney has a Bachelor of Arts (Honours) in Visual Communication where she majored in Graphic Design. As a passionate creative in the field, she brings strong conceptual skills and ambitious energy to every project she tackles. Her organisational skills assist her in overseeing much of the visual output of the agency.
Natasha Wagner
Digital Marketing Manager
Natasha is a skilled Digital Marketing Manager
with certifications in graphic design, interior design, and business management. Her diverse experience has made her a business-savvy professional with a strong design foundation. She excels in social media marketing, crafting engaging campaigns that boost brand visibility and drive measurable results.
Danielle Pepler
Photographer & Videographer
Dani has a BA in Visual Communication, majoring in Photography (distinction). She is responsible for translating the creative conceptual into the beautiful images that characterise the Xpotential offering. She describes herself as driven, meticulous, ever in search of the ‘perfect shot’ and enthusiastic about working with people
Alexia Luyt
Graphic Designer & Illustrator
Alexia is an accomplished graphic designer and illustrator with a BA in Graphic Design and an Honours degree in Illustration. Known for her vibrant use of color and innovative design solutions, she infuses every project with a unique narrative that reflects her deep passion and dedication to her craft. Drawing inspiration from both historical influences and contemporary trends, Alexia creates dynamic and compelling designs that resonate with Xpotential’s
diverse clientele.
Melanie Reyneke
Graphic Designer
Melanie brings nearly a decade of experience in the creative field, utilizing her Bachelor of Arts in Graphic Design across various industries, including wine, retail, healthcare, real estate, and corporate sectors. With a strong ability to embrace creative challenges, Melanie continues to expand her skill set as a vital member of the Xpotential creative team. Her expertise lies in the stewardship of brand identities, ensuring consistency and impact across all platforms.
Charmaine Harvey
Senior Graphic Designer
Charmaine comes with almost 30 years’ experience in transforming brands and bringing their unique narratives to life. Her journey began at the University of Nottingham Trent, where she pursued a degree in Interior Design and Architecture, followed by a BA in Electronic Publication and Design. She not only has a compelling visual skill but also an unerring sense for closed-loop marketing and for ensuring that all touchpoints align perfectly to brand identity.