About Us
As a team, Xpotential strives to capture the essence of our client’s brands and from here cascade strategies, and visual collateral that can stand the test of time, delivering execution that champions the details – with a contemporary twist. Our work is sophisticated and understated, consistently delivering relevant creative solutions, while the accommodating brand strategies are innovative and forward-thinking.
Xpotential is the brainchild of Lizanne Vos, who first made her mark by revolutionising retail marketing in South Africa through Mustard Seed Marketing, the award-winning agency that she built from the ground up over 20 years ago (and to this day formidable). In her latest endeavour, we see her at the apex of her abilities – solving problems, creating iconic brands, and turning mediocre on its head for some of the world’s most prestigious brands. Along with her dream team of specialists, wordsmiths, and creatives, she has presented solutions across a wide spectrum of marketing industries and applications on an international scale.
Experience
With a team as experienced and ambitious as ours, Xpotential offers services across the full marketing spectrum – from market research, brand development, and bespoke brand strategies, to above, through, and below-the-line conceptual and creative communication.
Strategy & Brand Development
We specialise in finding the differential variable that makes each brand, organisation, or service unique to reveal the destiny and innate potential within. You can bank on rock-solid strategies with resonance. We come alongside existing brands to re-examine, refresh, and transform through clever, birthed-from-experience marketing tactics.
Above-the-line, through-the-line & below-the-line Campaigns & Communication
We have a full creative studio of award-winning copywriters, designers, digital marketing & media experts, and photographic & video producers at your leisure. All our work is intelligent and based on through-the-line thinking where campaigns are developed with the vision of brand-building in mind. It all starts with an electrifying idea; from there we run with it until it is polished to perfection.
Marketing Management
Amongst the team, we have years of marketing experience and expertise, ready to be applied to your brand at your convenience. Often one of our in-house team members will assume responsibility over the day-to-day marketing activities, as well as acting as the liaison between Xpotential and your brand – and we wouldn’t have it any other way.
Training
Whether it’s for the purpose of in-house brand training, corporate onboarding, team enhancement, client service, or specialist retail training, Xpotential has a number of excellent training tools and facilitators with decades of successful experience.